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KMID : 1011620100260020129
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Korean Journal of Food and Cookey Science
2010 Volume.26 No. 2 p.129 ~ p.137
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A Study on the Effects of Perceived Service Quality in Upscale Korean Restaurants upon Customer’s Feeling Response and Revisit Intent
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정효선:Jung Hyo-Sun
윤혜현:Yoon Hye-Hyun
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Abstract
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The purposes of this study were to understand the influence of perceived service quality in upscale Korean restaurants on a customer’s feeling response and revisit intent, and to empirically analyze whether a customer’s feeling response plays a mediating role between the service quality and revisit intent. Based on a total 303 samples obtained from the empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 2 hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, χ² (df=263)=557.397, CMIN/df 2.119, RMR .09, GFI .88, AGFI .86, NFI .94, CFI .97, RMSEA .06. The major results of this study can be outlined as follows: Price & value(β=.40), food quality(β=.26) and atmosphere(β=.15) had a significant positive effect on the customer’s feeling response, and the customer’s feeling response(β=.65) had a significant positive effect on revisit intent. In addition, the effect of the perceived service quality in upscale Korean restaurants on revisit intent was found to be partially mediated by the customer’s feeling response. Limitations and future research directions are also discussed.
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KEYWORD
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service quality, feeling response, revisit intent, customer, upscale Korean restaurant
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